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Tag Archives: Best Coffee in America

When Being The Best Is Not Enough . . .

Dunkin’ Donuts has found the hard way that being the self-styled best isn’t good enough. The United States Patent & Trademark Office has refused to register its slogan “Best Coffee in America,” as being merely descriptive and not having a secondary meaning to consumers. Dunkin’s prime claim to trademark registration is that the slogan became distinctive over the […]

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