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Tag Archives: USPTO

Startups and Trademarks

You and your friends have discussed, with increasing enthusiasm, your idea for a new business. Maybe you want to produce an app, or maybe a restaurant pairing different cuisines. You know what you are going to do, and how you are going to do it, but you also know that you will be cash-strapped, with […]

DESIGN PATENTS — The IP Solution for Many Small Businesses

By:  Sharon Adams The U. S. Patent and Trademark Office (USPTO) recently commemorated the issuance of the 700,000th design patent for a “Hand-Held Learning Apparatus” currently assigned to the Emeryville, California-based LeapFrog Enterprises, Inc. A design patent often is an excellent intellectual property solution for many small businesses, especially businesses selling a product.  If the […]

When Being The Best Is Not Enough . . .

Dunkin’ Donuts has found the hard way that being the self-styled best isn’t good enough. The United States Patent & Trademark Office has refused to register its slogan “Best Coffee in America,” as being merely descriptive and not having a secondary meaning to consumers. Dunkin’s prime claim to trademark registration is that the slogan became distinctive over the […]


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